If you choose to use Blogger over WordPress, one of the biggests cons to your choice is the stats. You won’t get the instantly updating stats of WordPress. Like any blogger, you will want to see how many views you are getting, and what keywords you’ve hit it big on. Google once again, has the solution.

Google Analytics is the accepted ‘universal’ stats system. The ability to set up accounts for potential advertisers to look at the stats is a huge feature. It can be the difference in landing the advertiser, or them being suspicious of fake numbers and passing your blog up.

There are many features that Google Analytics has that the default WordPress stats system doesn’t have. Some of the bigger features I like about it are the different breakdowns they will show you. They will show you which countries are viewing your content, which pages are being viewed, where each and every visitor is coming from (the page they were on before yours), and of course, search engine terms. They also keep track of the uniques versus page views, as there is a difference. WordPress will just show how many pages were loaded. You never know if your visitors are viewing one page and leaving, or if not that many people are going to your blog, but the few that do look at a lot of pages.

So sign up for your free Google account. Right after you are done setting up that account, click on the ‘my account’ and set up your Google Analytics stats system. It is pretty self explanitory. After you’ve done that, you may also like to add my blog to your iGoogle RSS reader.

Related posts:

  1. Starting a Free Blog: Choosing Your Domain
  2. Get Popular Bloggers to View Your Blog
  3. Starting A Free Blog: Introduction